We're seeking an experienced Meta Ads Specialist to join our agency team and drive exceptional results for our clients through Instagram and Facebook advertising campaigns. The ideal candidate will have a proven track record in lead generation, particularly in competitive industries such as healthcare.

### Key Responsibilities:

- Set up, manage, and optimize Meta ad campaigns across Facebook and Instagram platforms
- Specialize in lead generation campaigns, including expertise with instant form campaigns
- Collaborate with our strategy and graphic design teams to implement effective ad campaigns

- Conduct ongoing testing, analysis, and optimization to improve campaign performance
- Proactively identify opportunities to enhance lead quality and quantity
- Stay up-to-date with Meta advertising best practices and platform updates

### Required Skills and Experience:

- 3+ years of hands-on experience managing Facebook and Instagram ad campaigns
- Proven success in lead generation campaigns, particularly using instant forms
- Strong understanding of Meta's ad platform, including Ads Manager and Business Manager

- Experience in competitive industries, preferably including healthcare
- Proficiency in campaign setup, audience targeting, and ad placement optimization
- Skilled in A/B testing and data-driven decision making
- Ability to analyze campaign performance and make data-backed recommendations
- Experience with Australian based campaigns a bonus

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### Desired Qualities:

- Proactive approach to campaign management and client success
- Strong analytical and problem-solving skills
- Excellent communication skills, both written and verbal
- Ability to work collaboratively in a team environment
- Adaptability to changing platform features and industry trends

### Key Performance Indicators:

- Consistent improvement in lead generation metrics (volume, quality, and cost per lead)
- Ability to meet or exceed client KPIs
- Successful implementation of new Meta ad features and best practices
- Timely and effective campaign optimizations

### What We Offer:

- Opportunity to work with diverse clients in challenging industries
- Collaborative team environment with in-house strategy and design support
- Continuous learning and professional development opportunities
- Competitive compensation package

The ideal candidate will be passionate about digital advertising, have a deep understanding of Meta's advertising ecosystem, and be committed to driving measurable results for our clients. If you thrive in a fast-paced environment and are excited about the challenge of generating high-quality leads in competitive industries, we want to hear from you.