Product Manager, Marketing Content Management (Remote)

October 12, 2024

The Product Manager, Marketing Content Management should be dynamic individual with proven experience in Adobe Experience Manager Sites/Assets.

The ideal candidate will have a strong background in managing the development of third-party SaaS platforms. This role is critical in implementing a CMS tailored to fulfill marketing objectives across the entire content lifecycle from planning to activation in all marketing channels. The Product Manager will collaborate closely with internal and third-party engineers, solutions experts, business analysts, and stakeholders to drive projects forward.

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A key responsibility will be overseeing the large-scale rollout of initiatives across multiple teams, ensuring seamless integration and execution.

Key Responsibilities:

40% Strategy & Planning:
Gains a thorough understanding of customer and associate needs, both existing and potential, and uses that knowledge to help deliver enterprise products that provide Home Depot customers and associates with an unparalleled shopping experience
Translates business goals and end user needs into product strategy; communicates direction and product priorities to the development team, other matrixed teams, and third-party partners
Identifies goals, metrics, and analytics to determine product value; continually making recommendations and refinements to the product backlog based on learnings
Conduct end user research to help identify user stories and help determine Minimum Viable Product (MVP)
Partners with Finance to understand financial needs and assists in the creation of business plans for new opportunities
Monitors research as well as the competitive landscape to recommend the best solutions and ensure that products remain or become best in class
Evaluates research and market analysis on industry innovations and technology platforms to recommend the best possible solution

30% Delivery & Execution:
Ensure product is aligned with company, stakeholder and end-user priorities to drive sales, improve efficiency, and improve customer satisfaction
Documents, reviews and ensures that all quality and change control standards are met
Formulates, tests and refines assumptions and hypotheses through user research and testing
Creates, prioritizes and accepts user stories; incorporate them into release planning
Makes product decisions that drive value on a daily basis
Identifies pros, cons, issues, obstacles, dependencies and value associated with features and enhancements
Participates in standups, iteration planning sessions, product demos and retrospectives
Condenses complex technical concepts into non-technical language for stakeholders

30% People:
Fosters collaboration with team members (Engineering, User Experience Designers, etc.) to drive value and collectively identify and resolve impediments
Acts as a proponent of modern software development practices
Advocates for the end user and stakeholder by empathizing with and understanding user needs and becoming the domain expert
Regularly works with the product team to continuously assess progress, disseminate lessons learned, and understand next steps

Manages cross functional team and stakeholder expectations to execute on product strategy; provides education to requestors to determine prioritization based on tangible benefits and/or user experience
Exhibit active listening, facilitate sessions, and clearly communicate at all levels (Executive Leadership Team, store associates, etc.) and in all formats the product's long term strategy which is used to prioritize short-term action

Direct Manager/Direct Reports:

Typically reports to the Product Management Manager or Sr. Manager.

Travel Requirements:

Typically requires overnight travel less than 10% of the time.

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Must be legally permitted to work in the United States

Preferred Qualifications:

1-3 years of relevant work experience
Familiarity with Marketing Channels including email and paid social, display advertising
Experience with Marketing Technology stack including MRM / Workflow Management, Content Management, Digital Asset Management, DCO, Email Service Providers, etc.
Experience with Adobe AEM Sites, Assets
Experience with Jira / Confluence
Experience working as a Product Manager in a modern software development based enterprise environment

Demonstrated experience with modern software development product management practices and agile methodologies, specifically the extreme programming (XP) principles of paired programming, test driven development, and continuous deployment
Experience working in a fast paced, fluid environment where priorities shift on a regular basis
Experience communicating with and influencing functional and technical team members at all levels in the organization

Experience working as part of a collaborative, cross-functional, modern software design and development team
Experience creating, prioritizing and accepting user stories
Experience conducting user research and testing to understand needs
Experience identifying goals, metrics and analytics to measure product value
Experience conducting competitive research and analysis

Minimum Education:

The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.

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