Join our rapidly expanding Commercial Banking Integrated Media Team. If you're an independent, solution-oriented team member with a keen eye for detail and a passion for process, this role is for you. Thrive in a fast-paced environment, stay updated with the ever-changing social media landscape, and bring your leadership skills to our dynamic team.
As a Senior Social Media Manager within Commercial Banking, you will be a key leader within the team. You will work closely with department leadership on the development of strategies and tactics for appropriate media plans designed to meet marketing objectives while also identifying opportunities to test new opportunities and engage new vendors or agency partners.
You will be responsible for all social media campaigns from concept to completion with the expectation of delivering effective results. You will manage a team of Social Media Marketing Associates.
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Job responsibilities
- Lead, develop and execute comprehensive social campaigns to support all Commercial Banking and Global Corporate Banking initiatives
- Work closely with the integrated media leads from briefing, planning, execution through to campaign reporting and run paid and organic campaigns on LinkedIn
- Develop thoughtful tactical recommendations, bringing innovative ideas to the table for all campaign objectives
- Work with marketing team and social media partners (LinkedIn) as well as other social teams within JPMorgan Chase
- Collaborate with all stakeholders within the marketing and communications to determine campaign goals and set target key performance indicators to provide strategy, advice and effective solutions to launch social media campaigns
- Partner with creative teams to ensure creative aligns with content strategy and develop distribution plans for maximum impact
- Manage internal and external vendors in the development and execution of paid social campaigns
- Contribute ideas and solutions for digital, social, web, video, photo, story, gif creative and more
- Collaborate with key partners across controls, legal and compliance to protect the firm and employees by adhering to regulatory and line of business requirements
- Assist with competitor research and other projects as needed
Required qualifications, capabilities, and skills
- Bachelor's degree in a related field
- 8 + years in a digital media role in B2B for large companies with multiple brands and/or lines of business
- Experience in managing high-functioning teams
- Knowledge of working within LinkedIn and its capabilities tools
- Experience managing social media marketing programs
- Experience in buying and managing paid social media marketing campaigns
- Ability to influence, use sound judgment, make informed decisions/recommendations and earn trust from multiple stakeholders
- Strong project management skills with strong time management, organizational, planning and follow-up skills
- Critical thinker and team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
- Advanced skills in Excel and PowerPoint, as well as social media analytics (understanding measurement, benchmarks, campaign reporting)
- Enthusiastic team player who is able to work closely with senior stakeholders across several departments including: banking, research, compliance, legal, technology, communications, marketing, and risk
Preferred qualifications, capabilities, and skills
- Knowledge of LinkedIn Sales Navigator
- Social media community management